Over the past few years, technology has experienced exponential growth and penetration globally. More and more people and businesses are getting connected to the internet thus generating huge volumes of data (Big Data). According to an article on the IBM website, about 2.5 quintillion bytes of data is generated every day in the world. This data basically comes from everywhere: mobile devices, social media posts, transactions records, weather information, videos etc. It’s of little surprise that Harvard Business Review listed Data Scientists as “the sexiest job in the 21st century”. We all want to make meaning of such huge data. But how can Ghanaian businesses leverage on big data to stay relevant in the fast changing technological world?
To better understand the data they produce on a daily basis, businesses in Ghana need to take data analysis, transformation and visualization seriously. Data visualization simply put is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can identify new patterns from the data. When it comes to the field of data visualization your only limitation will be your imagination. Once you can visualize it you can create it. There are lots of tools Ghanaian businesses can use to visualize data so they can make accurate business decisions. Data visualization tools fall under two major categories: those that are coding languages and those that are simple “drag and drop” software (and web apps). Below are three powerful data visualization tools business can use to make sense of business data. The following tools do not require coding.
- Tableau: This is a data visualization software that brings data to life. Its learning curve is not steep and you don’t have to be a programmer to use it.Tableau lets you extract massive data for limitless exploration in seconds. It combines advances in database and computer graphics technology so you can analyze huge data-sets on a PC. Tableau has an online feature that enables business people to share and work on trusted data from various locations. People who work in the following industries in Ghana: finance, agriculture, hospitality etc. can make meaningful strides by using this tool. Tableau also has a wide range of outputs through which data can be visualized.
- Infogr.am: As the name suggests Infogr.am gives one the opportunity to transform data into a wide range of stunning graphics. Infogr.am has more than 30 chart types aimed at breathing new life into data. The Infogr.am data visualization web app boasts of Info graphics and charts that are quick to use, fast to share, and easy on the eye. All you need to do is upload your datasheets and choose your info graphic.
- Power BI: A business analytics service by Microsoft which provides interactive visualizations with self-service business intelligence. End users can create reports and dashboards by themselves, without having to depend on any information technology staff or database administrator. Power BI offers Businesses the opportunity to monitor business data across the organization as well as the apps business run on.